For the latest Marketing Society podcast, host Mike Piggott spoke to Kantar's Head of Creative Excellence, Lynne Deason, about communication.
They talked about ads that deliver, creative quality and why that matters, being meaningfully different and how meaning has changed over the years for consumers, committing to ideas throughout the business, and how music can help emotionally frame your communications in powerful ways.
Useful links
https://urldefense.com/v3/__https:/kantartalks.co.uk/main-stage/__;!!ChkSI1R549c!BfYGn7bcZPAh00qN8QaqOTzCsRCXo7EZJu8VX0mavVQ3X5M48hkzRuv5CUEmxhCzhQ$ (Kantar)
https://urldefense.com/v3/__https:/kantartalks.co.uk/main-stage/__;!!ChkSI1R549c!BfYGn7bcZPAh00qN8QaqOTzCsRCXo7EZJu8VX0mavVQ3X5M48hkzRuv5CUEmxhCzhQ$ (Talks – Igniting a Creative Renaissance) (register free to watch the session)
https://www.kantar.com/campaigns/creative-effective (Creative & Effectiveness Awards 2020)
https://www.kantar.com/uki/inspiration/advertising-media/the-power-of-inclusion-and-diversity-in-advertising (Get inclusion and diversity right)
https://urldefense.com/v3/__https:/www.marketingsociety.com/think-piece/communicate-creatively-and-effectively__;!!ChkSI1R549c!BfYGn7bcZPAh00qN8QaqOTzCsRCXo7EZJu8VX0mavVQ3X5M48hkzRuv5CUH7RGHDBg$ (Marketing society write up)
https://www.kantar.com/uki/campaigns/media-reactions (Media Reactions)
https://www.kantar.com/uki/inspiration/fmcg/2021-wp-competing-effectively-in-a-hfss-regulated-world (HFSS)
https://podcasts.marketingsociety.com/episode/kantar-lynne-deason-communicate-creatively
Thu, 21 Oct 2021 12:22:00 +0000
26:21
