“Values are for living… not laminating.”
It was a total pleasure to have a conversation with Alan exploring his recent book, ‘The Values Economy’ - a practical tool designed to help organisations fine tune their business to be truly values driven.
For over 20 years, Alan has worked with organisations developing a values driven approach. In our podcast he shares, how he got started working in values, why he developed the book - and importantly, what the values economy is.
Alan describes the values economy as a ‘perfect storm’ driven by three factors - 1) choice, 2) communication and 3) control.
We explore the difference between purpose and values - Alan tells us,
“Purpose and values are best friends, a bit like Laurel and Hardy - you take one away and it’s just not as effective. Purpose is the why you exist - values are how you are going to go about what you want to achieve.”
We delve into his view on marketing and the role marketing plays - discussing that marketing is no longer purely about persuasion but rather - it’s about making sure that everything that happens in the organisation is perceived by its values.
He asks the question, “As a marketer - would you rather be a master of persuasion, or a master of authenticity?”
Packed with practical examples, metaphors and insights - Alan’s message is very clear - and pretty simple. When it comes to values… “Do what you say”.
Alan’s book, https://www.amazon.co.uk/Values-Economy-Purpose-Driven-Sustained-Performance/dp/1912555808 (The Values Economy) is a great read - and you can find more about his work and World Values Day via the work he is doing at ServiceBrand Global, visit http://www.servicebrandglobal.com (http://www.servicebrandglobal.com) - and any comments, questions, ideas, suggestions related to the podcast, https://guava-grasshopper-8cyk.squarespace.com/contact (get in touch).
Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.
https://podcasts.marketingsociety.com/episode/exploring-the-values-economy-purpose-and-what-it-means-for-organisations-with-author-and-director-of-servicebrand-global-alan-williams
Thu, 14 Oct 2021 07:00:00 +0000
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