For the latest instalment in our 'starter for ten' series we speak to the co-author of https://www.workingwithamericans.com/ (Working With Americans), Allyson Stewart-Allen, who shares her wisdom on the global vs local dilemma CMOs face when marketing internationally, plus aspects of culture that need to be addressed in any localisation.
Allyson is speaking at:
https://www.retail-week.com/events/world-retail-congress/7040098.article?authent=1 (World Retail Congress 2022) - 5-7 April in Rome
https://www.globalfemaleleaders.com/ (Global Female Leaders Summit 2022) – 8-10 May in Berlin
Allyson's social links:
https://www.linkedin.com/in/muse-of-marketing-allyson-stewart-allen/ (LinkedIn)
https://twitter.com/museofmarketing (Twitter)
https://podcasts.marketingsociety.com/episode/starterforten-allysonstewartallen
Tue, 21 Sep 2021 12:11:00 +0000
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