On the Shiny New Object podcast, Samantha Dolan, Head of Marketing at Aunt Bessie's, talks about her plans to resurrect direct mail for marketing campaigns.
Find out why this is a new and old technique at the same time and what benefits it can have for marketing strategy.
The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brand's media impressions into marketing intelligence. Find out more at http://www.automatedcreative.net/ (www.automatedcreative.net)
https://podcasts.marketingsociety.com/episode/why-direct-mail-can-be-a-shiny-new-object-in-marketing-sam-dolan-from-aunt-bessies
Fri, 17 Sep 2021 11:00:00 +0000
23:34
