Rory Sutherland is Vice Chairman, and heads up the Behavioural Science Practice, at Ogilvy UK. In this weeks episode he shares stories about the power of #autonomy
In his three brilliant CREATE stories you will find out why we:
should spend more time understanding the problem before designing the solution
are more likely to do nothing than the sensible, innovative or imaginative thing
Had better get clever about what we measure
should scrap the senseless “9 to 5”
BONUS EXTRAS: Find out why Unilever created "Dress Down Friday" and potato farmers soak their potatoes before they sell ‘em
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Thanks to SuperTerranea for the magical sting of stings: https://www.superterranea.com/ (https://www.superterranea.com/)
https://podcasts.marketingsociety.com/episode/alchemy-in-the-workplace-with-rory-sutherland
Fri, 03 Sep 2021 06:00:00 +0000
48:03
