The Caffeine Partnership's Managing Partner, Simon Bailey, does a 'Starter for Ten' for the Society, discussing doing it 'on purpose', why purpose is becoming more important and how you should go about finding it.
This talk is part of a series of ten-minute talks called 'Starter for Ten', where clever people in our network discuss things of interest to marketers.
About Caffeine
Caffeine is a strategic brand consultancy that helps impatient leaders deliver growth through purpose-led brand strategy and distinctive customer and employee experiences. Caffeine has been talking and writing about purpose for many years including publishing the best-selling book On Purpose in 2015. If you would like to find out how purposeful your business is, you can take the On Purpose survey https://thisiscaffeine.com/wp-content/uploads/2020/12/OnPurpose_Assessment_Interactive.pdf (here). If you would like to find out more about what a shot of Caffeine can do for your business you can find out more at https://thisiscaffeine.com/ (https://thisiscaffeine.com/)
https://podcasts.marketingsociety.com/episode/starterforten-simonbailey
Tue, 17 Aug 2021 16:06:00 +0000
11:23
