Kresse Wesling, co-founder of luxury and sustainable brand, Elvis & Kresse - a company that focuses on three things: they rescue materials, transform them into beautiful products and donate 50% of profits to charities.
In this interview, Kresse shares how the brand started, back in 2005, having discovered London’s decommissioned fire-hoses were going to landfill - finding a best second life as luxury products. Given the luxury industry is one which had historically failed people and planet, Elvis & Kresse explored the opportunity to try something different.
For Elvis & Kresse ‘the problem’ always comes first. In this podcast we talk, BCorp, the basic expectation of business to pay colleagues appropriately - considering what ethical and sustainable business has to look like - and how business needs to change.
“I don’t think there’s anyone in the world that can argue rationally that it is rational to prioritise a shareholder at the expense of a human being or at the expense of the environment for generations to come. I’ve yet to meet anyone who can argue that successfully.” Kresse Wesling
For more information visit https://www.elvisandkresse.com/ (https://www.elvisandkresse.com/)
Enjoy the podcast - and any comments, questions, ideas, suggestions… https://guava-grasshopper-8cyk.squarespace.com/contact (get in touch).
https://podcasts.marketingsociety.com/episode/kresseandelvisluxuryethicalsustainablebrand
Sun, 08 Aug 2021 18:31:00 +0000
34:22
