Marketing Starter For Ten: author Faris Yakob on the topic of attention

Another episode in our series, Starter for Ten – a series of ten-minute talks from clever people in our network about things of interest to marketers. For this one we have the co-founder of nomadic creative consultancy http://geniussteals.co/ (Genius Steals) and author of https://www.koganpage.com/product/paid-attention-9780749473600 (Paid Attention: Innovative advertising in a digital world), Faris Yakob to talk about attention. Pre-order the second edition The second edition of Faris' book, Paid Attention, comes out November 2021 and is available to https://www.waterstones.com/book/paid-attention/faris-yakob/9781398602502 (pre-order now). https://podcasts.marketingsociety.com/episode/starterforten-farisyakob Thu, 01 Jul 2021 10:45:00 +0000 14:49