We hear a lot about ‘purpose’ - and indeed, from an advertising perspective, brands have to be super cautious about coming across as ‘greenwashing’. But purpose isn’t a new concept of course - and in this podcast, we’re joined by senior marketer Paul Frampton, to discuss the role purpose has played in marketing and advertising - and the role marketing plays in driving sustainability.
Paul is the International President for Control v Exposed, a marketing services consultancy and addressable media specialist with responsibility for EMEA & APAC. Paul is an experienced business leader and one of the UK’s defining voices in disruption and marketing. He was previously CEO of a hospitality tech scale-up, Tink Labs, scaling the business from 20 to 200 across EMEA. Prior to that, Paul was Group CEO for Havas Media Group, responsible for a £100m turnover, 900 people organisation.
For more information about Paul and Control -v- Exposed visit - https://controlvexposed.com/ (https://controlvexposed.com/)
https://podcasts.marketingsociety.com/episode/meaningful-brand-and-purpose-paul-frampton-international-president-control-v-exposed
Thu, 24 Jun 2021 07:30:00 +0000
32:38
