Sustainability is humanity’s biggest innovation challenge, and every company’s biggest business opportunity. But in a green sea of sameness, how do you ensure your initiative stands out from the crowd?
Once again, we teamed up with our friends at LANDOR & FITCH to explore sustainability across the world. Harness the often-overlooked power of brand, and learn how brand-led sustainable actions can create brand preference and value through meaningful differentiation. LANDOR & FITCH’s Luc Speisser shared tangible, successful examples of brand-led sustainability from across the globe, whilst LANDOR & FITCH’s London Sustainability Lead, Sophie Lord, also joined to share a UK perspective.
https://podcasts.marketingsociety.com/episode/brand-conversations-on-sustainability-with-landor-fitchs-luc-speisser-and-sophie-lord
Fri, 20 Nov 2020 12:11:08 +0000
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