How do you strike the right balance between managing long-term plans and investments against the pressures of short-term targets? How do you prioritise empathy and the needs of customers whilst generating revenue?
With the impact of COVID-19 starting to be understood worldwide, we partnered with our friends at Snap Inc. for a frank conversation on the future of marketing. This webinar was moderated by Asmaa Quorrich, CEO, Think Big Consulting, and we heard from Antoine Challita, Head of Industry – CPG, Snap Inc. and Mehdi Moutaoukil, Chief Marketing Officer, L’Oréal.
https://podcasts.marketingsociety.com/episode/a-look-to-the-future-with-snap-incs-antoine-challita-and-loreals-mehdi-moutaoukil
Mon, 27 Jul 2020 11:49:01 +0000
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