The Wax/On team speak to the founders of two new brands for whom the pandemic has either kick-started their direct to consumer ambitions or dramatically accelerated them. One has found a gap in the highly-competitive drinks market and the other has set out to disrupt the furniture category. Kris Ingham founded Rejuvenation Water out of a fascination with the power of amino acids, and Rob Bridgman created the sofa-in-a-box company Snug because his own sofa buying experience was such a nightmare. They talk about their different start-up experiences, influencer marketing, funding, entrepreneur support networks, and what they've learned in lockdown.
https://podcasts.marketingsociety.com/episode/wax-lyrical-with-rejuvenation-waters-kris-ingham-and-snugs-rob-bridgman
Thu, 02 Jul 2020 14:49:55 +0000
56:33
