Freetrade CMO and Co-founder Viktor Nebehaj shares his Shiny New Object, crowdfunding as fundraising agent and motor of marketing.
Viktor believes in the democratisation of investment and in using crowdfunding as a way of creating deeper connections between brands and their consumers. By literally buying into brands, consumers become brand evangelists.
The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at http://www.automatedcreative.net/ (www.automatedcreative.net)
https://podcasts.marketingsociety.com/episode/investment-democratisation-and-the-power-of-crowdfunding
Tue, 07 Dec 2021 14:00:00 +0000
19:09
