Jennifer Mohammed is the Director for Go-To-Market Strategy at The North Face, where she oversees new marketing campaigns throughout their life cycle. She's a firm believer in prioritising and freeing up time for a good work-life balance, as well as an advocate of remote working.
Not only does remote working allow for a better work-life balance for those who have now been able to reclaim time from their commute, it also opens the door for brands to recruit from a whole new and wider talent pool than ever before. Listen to why this is the case and what benefits this will have for marketing.
The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at http://www.automatedcreative.net/ (www.automatedcreative.net)
https://podcasts.marketingsociety.com/episode/why-remote-working-is-a-blessing-for-both-brands-and-marketers
Mon, 13 Dec 2021 13:47:00 +0000
24:53
