Episode #14. Behavioural Science is the topic discussed in this episode; a skill that relatively still less known within in its use in marketing, but there are clear benefits, as discussed in this podcast. Abby is joined by Kate Socker, founder of Twigged Innovation who uses behavioural science to uncover the ‘why’ of consumer behaviour and not just the ‘what’. Listen to hear where behavioural science has evolved from, what it means for marketers and 4 reasons to incorporate it early into your strategic and innovation process. First published 18th August 2020
This podcast is sponsored by Labyrinth Marketing https://my.captivate.fm/www.labyrinthmarketing.co.uk (www.labyrinthmarketing.co.uk)
Host: https://www.linkedin.com/in/abigailcdixon/ (linkedin.com/in/abigailcdixon/)
Guest: https://www.linkedin.com/in/katiesocker/ (linkedin.com/in/katiesocker/)
Resources/brands mentioned in this podcast:
https://www.twiggedinnovation.com/ (www.twiggedinnovation.com/)
https://www.britvic.com/ (www.britvic.com/)
https://pepsi.co.uk/ (www.pepsi.co.uk/)
https://www.lse.ac.uk/ (www.lse.ac.uk/)
Daniel Kahneman
Amos Tversky
Byron Sharp
https://www.gov.uk/government/news/soft-drinks-industry-levy-comes-into-effect (Sugar tax)
Thinking fast and slow – by Daniel Kahneman
The Choice Factory – by Richard Shodan
Decoded – by Phil Barden
Ogilvy and https://twitter.com/rorysutherland?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Rory Sutherland)
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to https://my.captivate.fm/www.thewholemarketer.com (www.thewholemarketer.com)
https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep14-behavioural-science-with-guest-kate-socker
Tue, 14 Dec 2021 21:31:00 +0000
27:00
