Episode #12. In this Episode, Leadership is the soft skill explored with guest Katherine Whitton, Chief Marketing Officer of Specsavers. Katherine’s leadership style is inspiring as she shares with Abby the 8 pillars of good leadership, why leadership is not just about authority and how to create an environment of bravery, learning, reassurance and recognition. Plus as a marketing leader, why now is not the time to cut your marketing spend.
This podcast is sponsored by Labyrinth Marketing https://my.captivate.fm/www.labyrinthmarketing.co.uk (www.labyrinthmarketing.co.uk)
Host: https://www.linkedin.com/in/abigailcdixon/ (linkedin.com/in/abigailcdixon/)
Guest: https://www.linkedin.com/in/katherine-whitton-0222384 (linkedin.com/in/katherine-whitton-0222384)
Resources/brands mentioned in this podcast:
https://www.specsavers.co.uk/ (www.specsavers.co.uk)
https://www.americanexpress.com/uk (www.americanexpress.com/uk)
https://www.britishairways.com/ (www.britishairways.com)
https://www.linkedin.com/in/markritson/ (Mark Ritson)
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to https://my.captivate.fm/www.thewholemarketer.com (www.thewholemarketer.com)
https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep12-leadership-with-guest-katherine-whitton
Tue, 14 Dec 2021 21:15:00 +0000
35:36
