Episode #11. The topic in this episode is a technical skill – Brand Measurement. Joining host Abby to share practical tips and advice is Richard Bambrick, Global Senior Insights Manager at Pentland Brands (Speedo, Mitre plus more). Richard shares the importance of brand tracking as a tool for marketers to understand consumer behaviour and demonstrate impact, as well as some great advice for what you should/shouldn’t be tracking as a KPI. Plus why marketers should be sceptical and develop their skills in critical thinking to challenge market research.
This podcast is sponsored by Labyrinth Marketing https://my.captivate.fm/www.labyrinthmarketing.co.uk (www.labyrinthmarketing.co.uk)
Host: https://www.linkedin.com/in/abigailcdixon/ (linkedin.com/in/abigailcdixon/)
Guest: https://www.linkedin.com/in/rbambri/ (linkedin.com/in/rbambri)
Resources/brands mentioned in this podcast:
https://www.kantar.com/ (www.kantar.com)
https://pentlandbrands.com/ (Pentland brands)
https://www.britvic.com/ (www.britvic.com)
https://www.vodafone.co.uk/ (www.vodafone.co.uk)
https://www.heineken.co.uk/ (Heineken)
https://www.kelloggs.co.uk/en_GB/home.html (Kellogg’s)
Grow – by Jim Stengal
https://medium.com/@rshotton/why-was-jim-stengel-s-grow-so-popular-when-it-s-so-flawed-61f7cdd9df02 (Richard Shotton review of Grow)
Factfulness – by Hans Rosling
https://www.nike.com/gb (www.nike.com/gb)
https://www.adidas.co.uk/ (www.adidas.co.uk)
The Attention Economy – by Karen Nelson-Field
https://twitter.com/LeShann?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Shann Biglione)
Mark Richardson
https://twitter.com/ProfByron (Byron Sharp)
https://twitter.com/BinetLes (Les Binet)
Peter Field
The Halo Effect – by Phil Rosenzweig
Andrew Ehrenberg
Bernard Shaw
Judy Ramani
How Brands Grow – by Byron Sharp
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to https://my.captivate.fm/www.thewholemarketer.com (www.thewholemarketer.com)
https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep11-brand-measurement-with-guest-richard-bambrick
Tue, 14 Dec 2021 21:04:00 +0000
22:26
