Strong brands have value, drive growth and build resilience. In the first episode in our series in partnership with Kantar, host, Alasdair Hall-Jones, Global Director at The Marketing Society spoke to Lindsay Gorton-Lee and Tom Lees, Brand Strategy Consultants at Kantar about brand strategy for breakthrough growth. They discussed delivering meaningful difference, keeping up with changing culture, brand authenticity and more.
https://podcasts.marketingsociety.com/episode/brand-strategy-for-breakthrough-growth-with-lindsay-gorton-lee-tom-lees Mon, 19 Sep 2022 00:00:00 +0100 25:41