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Welcome to our annual round-up of the brands and businesses we think are going to make the biggest impact in 2017. Covering categories as diverse as fitness, finance and football, and from new start-ups catching our attention to $16bn mega challengers we can't ignore - here's this year's 20 Challengers to Watch.

If you work in a creative agency the chances are that you spend a lot of time in creative reviews. You know the ones I mean. The rather crowded affairs of the entire team sitting about for what seems like days endlessly reviewing idea and idea from team after team until you find the magic. Or just keep going.

Despite a landmark judgement giving transgender people equal rights in India they continue to be ostracized

Heading back to The Artillery Garden at the HAC, this year we had comedian Russell Kane hosting.

The official launch of our fifth hub, The Marketing Society is now in the Middle East.

Our partners SapientNitro were at the festival hoovering up knowledge and best practice and brought it back to share with you.

There is no shortage of material on the web that offers guidance for measuring social media activities. However, little stands up to robust scrutiny.

January is traditionally the time of year when we stop. Stop drinking, stop smoking, stop bringing work home at the weekend.

With business as usual the marketing equivalent of a death warrant, last year’s theme was about overcoming legacy thinking and resetting the agenda for the future. Taking that further, this year's conference theme was 'Beyond'.

'One of London's loveliest carol concerts' is taking place again this year on Thursday 10 December...

'Winter for Good', this year was held at Basement Sate - an exclusive cocktail bar tucked away in the heart of Soho. 

What's the secret to award-winning marketing? We heard from this year's winners - EDF, Macmillan, TSB and Diageo - on what it takes to win an Excellence Award.

Joe Wicks, The Body Coach, joined us for lunch on Thursday 10 September. Not heard of him? You will. 18 months ago he was running sessions for a handful of people in his local park in South London.

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Last year, CES was most aptly described as more of an evolution than revolution. The reverse is true in 2017. This year’s event was a complete game-changer. Behind the high-profile, attention-grabbing gadgets is a very clear commentary on how voice recognition, artificial intelligence and smart technology have combined to irrevocably change the relationship between brand and consumer for the better.

Oslo is my hometown; and although I haven’t lived there for a while I try and go back as much as I can.

We're expanding, with a hub of the Society in New Delhi launching in 2017.

This week we meet the Regional VP Communications at Tetra Pak Export.

What’s your golden rule?
Life is a journey on a speed train – look out the window, laugh a little and enjoy the scenery before the next stop.

As ever, the 2016 Marketing Society annual conference was awash with fantastic speakers.

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