The latest #fakenews is that Waterstones have opened “unbranded bookshops”.

There’s no arguing Donald Trump the candidate had a distinct brand.

But now that he’s president, Trump’s brand needs to shift.

Can he cross the brand gap?

This is a piece featuring Faris Yakob talking about data, as he worked with an agency and production company in South Africa.

What's the secret to award-winning marketing? We heard secrets behind BT, easyJet, Sainsbury's and Paddy Power's award-winning campaigns.

On 17 July we started another new chapter in Asia, with an exclusive invitation-only dinner to soft launch our Singapore hub.

It'll be tough to attend everything, but check out the full calendar of events and start planning four days of learning, networking and rubbing shoulders with the industry's elite.

Most importantly, make a note of The Marketing Society sessions we are hosting on different days.

After the success of our intimate dinner at Duddell's in Hong Kong on 18 February, we're looking to continue our growth and so we invited senior marketers from Asia to celebrate the launch of our dedicated network in the region.

A huge thanks to HSBC for hosting the inaugural event on the 28th floor of their offices, with spectacular views over the city.

How do you stay true to your values in a rapidly changing world? How do you make your employees really care about your brand?

We heard wisdom and leadership insights from Sir Charlie Mayfield, chairman of the John Lewis Partnership.

Hearty congratulations to winners from the night - Sainsbury's for Brand of the Year and Richard Curtis for his Outstanding Leadership Award.

Ray Snoddy
Ray Snoddy

Three top B2B marketers talked about strategies that helped their brands win significant extra business in well established markets. Hiscox, Shell and Accenture joined us for a lively conversation, quizzed by business journalist Ray Snoddy.

Lord Seb Coe
Lord Seb Coe

At our Annual Lecture on Tuesday 9 April we heard from Lord Seb Coe, described as THE "Games Maker" of London 2012. He gave us a fascinating insight into what he believes to be the legacy of the Games - both to the UK and the wider world.

Katherine and Chris drew on the lessons they learned from Sydney through to the London Olympic Games.

They demonstrated how the principles they used to win gold at London 2012 apply in all areas of performance and how we can all use these skills in our every day lives.

Jessica Ennis, was awarded Brand Personality of the Year to a standing ovation at the iconic Roundhouse, London.


Last year, CES was most aptly described as more of an evolution than revolution. The reverse is true in 2017. This year’s event was a complete game-changer. Behind the high-profile, attention-grabbing gadgets is a very clear commentary on how voice recognition, artificial intelligence and smart technology have combined to irrevocably change the relationship between brand and consumer for the better.

This week we meet Market Manager, Americas of VisitScotland.

What’s your golden rule?
Follow your heart, it never lies.

Oslo is my hometown; and although I haven’t lived there for a while I try and go back as much as I can.

We're expanding, with a hub of the Society in New Delhi launching in 2017.

This week we meet the Regional VP Communications at Tetra Pak Export.

What’s your golden rule?
Life is a journey on a speed train – look out the window, laugh a little and enjoy the scenery before the next stop.


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