Omar Abouseif

Omar is a seasoned marketer with a blend of global and local experience across both consumer and trade marketing in top multinationals. Omar has built a track record of delivering results by crafting impactful strategies, turning insights into action, and leading initiatives that drive commercial growth. Over the course of his career, he developed deep expertise in strategy, innovation, brand management, commercial acumen, market research, portfolio and pricing, agency management, value chain thinking, budget management and route to market.

Before entering the business world, Omar spent 16 years as a professional basketball player, an experience that shaped how he leads, adapts, and performs. The discipline, resilience, and team-first mindset he gained on the court continue to influence his approach to business, especially when navigating complex challenges or driving innovation.

Omar holds a Bachelor of Arts in Economics from The American University in Cairo and thrives in environments where curiosity, collaboration, humility, and bold thinking come together to create meaningful impact.