Chief Marketing Officer, Vodafone
With over 10 years’ experience in the industry, Pamela has been responsible for leading global marketing strategies for notable household named brands in the technology sector.
As CMO for Vodafone Smart Tech, Pamela leads a strong team of marketers to deliver global strategic marcoms, building meaningful product propositions to drive engagement and growth across PR, ATL, social, digital and insights. Her expertise lies in creating strategic advantages that transform the way people stay connected by developing meaningful products and experiences.
Prior to joining Vodafone, Pamela held senior marketing leadership positions at Aldermore Bank, British Gas and connected homes brand, Hive
In this months conversation, our global leaders will explore innovation around the 4Ps: Product, Price, Place and Promotion
According to recent research, British-based brands are in crisis and being outperformed on the local and global stage.
British-based brands are falling behind on the global stage. How do you achieve growth greatness again?