Pieter-Paul von Weiler and Matt Davies
Co-Founders, BetterBriefs
Two former agency strategists helping brands and agencies write better briefs and create more effective work.
BetterBriefs has been shaping the industry conversation around briefs since launching in 2021.
As two former creative agency strategists, co-founders Pieter-Paul von Weiler and Matt Davies are shining a light on how the industry can raise the bar on creative excellence by briefing better.
Highly awarded for their effectiveness thinking as well as decades of Effie judging, they bring a unique perspective on how to get more from the partnership between brands and agencies through briefs.
They work with some of the world’s most creatively-driven brands and continue to launch groundbreaking studies and publications that guide marketers towards more powerful ideas.
