Prasanna Kumar

Pras (Prasanna Kumar) is Global Connected Commerce Director at Diageo, leading omnichannel transformation across Digital Shelf, Retail Media, Commercial Enablement, and AI-driven experiences. With 20+ years across Diageo, Alibaba, P&G and WPP, he has built global commerce engines delivering multi-million dollar growth and scaling innovation across markets. He is a practitioner of AI and agentic commerce, focused on how these technologies are reshaping consumer journeys - from discovery to conversion - and what it takes for brands to stay relevant.