Rachel Eyre
NED of TMS and Incoming CCO at Asda

Rachel was Chief Customer and Marketing Officer at Morrisons, where she was responsible for brand, marketing, PR, insight, customer service, price and promotions, digital, customer experience, and product development and innovation. Before Morrisons, she held a number of senior marketing and commercial roles at Sainsbury’s and Barclays.
Rachel holds an MBA with Distinction from Imperial College Business School, an MPhil with Distinction in Linguistics from the University of Cambridge, and a First Class BA (Hons) degree in French, German, and Dutch from the University of Nottingham.
Rachel is an overly doting auntie and godmother, Francophile, avid but average skier, lover of all things Tudor, and an occasional Peloton-er.