Senior marketing communications specialist with 17+ years in the MENA region leading marketing, consultancy and advertising businesses and delivering consistent commercial and brand growth for regional and global brands in the Automotive, Banking, FMCG, Retail and Hospitality industries amongst others.

Currently the CEO of Serviceplan Group Middle East, an innovative, multi-disciplined creative communications agency group, and leading a team of 4 Managing Directors and 65+ colleagues. Transformed regional operations from a single discipline agency over 9 years ago, to a fully integrated creative offering by establishing Serviceplan's “Haus der Kommunikation” in the Middle East delivering AED80m in annual revenues.

Leadership Development, P&L Management/Budget Planning, Strategic Planning, Organic Business Development & Growth, Staff Development, Start-up, Entrepreneurship.