Rasha Hamzeh
Managing Director, The Inhouse, Executive Producer, Luca’s Insight Track
Rasha Hamzeh is a marketing and media strategist with over 15 years of experience across the Middle East and North Africa. She worked at prominent agencies such as Optimum Media Direction (OMD) and Havas, where she managed high-profile portfolios for global brands including Daimler, Uber, LVMH, and the UAE Government Media Office.
In 2022, Rasha founded The Inhouse, an independent consultancy specializing in marketing strategy, creative direction, and media planning. Under her leadership, the agency has secured exclusive annual scopes with major clients such as Dubai Airports, Mitsubishi Motors, Koita Foods, Access Bank UK, Arab Thought Foundation and others—delivering tangible results across both performance and brand marketing objectives.
In parallel, Rasha produced and launched Luca’s Insight Track with Luca Allam, a regional talk show and podcast that constantly ranks in the top 10 Apple Podcasts UAE and KSA and has been selected as top 10 podcasts by Apple podcast across the Arab World. The show has garnered 250k+ YouTube subscribers, and 3M+ views.
Rasha continues to advise brands across sectors while championing creativity, performance, and purposeful entrepreneurship in the region.
