Rasha Rteil
Independent Growth Advisor, MENA
Rasha Rteil's golden rule is simple to state and hard to live: say the true thing, especially when it costs you something. It is also the reason she moved into independent advisory, to move businesses in the MENA with transparency and unfiltered conviction.
An independent marketing growth advisor based now in Dubai, Rasha has spent 20 years inside the machinery of modern marketing across MENA, as an agency leader, a client-side operator, and now an efficiency advisor.
Her career spans WPP, IPG and Omnicom, alongside client-side leadership as Head of Marketing at one of the UAE's largest banking groups. She has run agency businesses, built digital transformation and eCommerce practices from the ground up, and advised on close to half a billion dollars in regional media investment.
Today her practice is built on a single conviction: growth, re-engineered. She works with CMOs and organization;s marketing teams across the MENA to connect investment, capability, partners, platforms and performance into clearer systems for growth, helping organizations turn ambition and momentum into measurable commercial return.
Rasha holds executive credentials from Stanford GSB and MIT Sloan, contributes regularly to the region’s marketing and business publications.
If you’re intrigued to DIG into more uncomfortable marketing questions, visit The Growth Edit™. Where Rteil tackles the problems modern marketing still isn’t solving, and what needs to change for growth
