After 25+ years working as a creative brand strategist in London advertising agencies like AMV BBDO, Ogilvy and Mother, I set up my own brand strategy consultancy, Salt of the Earth. Life in the British Isles is morphing, and we should keep tabs on the intricacies of that change; colour in all the details it reveals about real humans and what they really need, and want, from us as marketers. I love to forage for the nitty grittiest of insights; looking for the places and spaces your brand can play; and crafting the kind of creative thinking that puts your business at the heart of culture

www.wearesaltoftheearth.com