Latest reviews

Inspiring Minds: Why Great Innovation Needs Great Marketing

//

Inspiring my mind was just the remedy on a chilly Thursday WFH afternoon…

And this session about the dependencies of

Jugaad, freedom and 'What if?' planning

freedom
New Year, new me, new world... as the business world starts turning its attention to next year, The Marketing Society collated seven inspiring marketing leaders from seven parts of the world to discuss how they’re tackling planning for 2021.

RBS' Cherry Tian: what she learned from Jackie Lee-Joe

netflix
This month, I had the pleasure of joining a Spotlight session with the wonderful Jaclyn Lee-Joe, Netflix’s former CMO, discussing the importance of embracing change and driving innovation in her leadership journey.

Balancing data and creativity to create brave campaigns

bal
A recent roundtable held by AI marketing company, Datasine, discussed the importance of finding the balance between data and creativity when taking risks in marketing.

Clients v Agencies Challenge

++
This year’s Amplify might not have had the usual venue or live atmosphere – but it did offer up chicken baths, year-old pizza and plenty of potty-mouthed princesses. And thank f*ck for that.

Future of communications, learnings with Facebook

fb
Listening in to the discussion on the Future of Communication, the first in a series of content-driven events we're running with Facebook in Hong Kong, this is what we learned.

Ogilvy Lecture, Amplify 2020

Ogilvy
I can only say that this review will not do justice to the incredible content and thought provoking concepts in here. 

Erica Kerner of the future of communications

one
ONE Championship is eight years old and very proud of the fact that they are more than likely one of only two global sports media properties born in the digital era.

Future Leaders with David Craik

.
This week was our second installment of the Future Leaders online events. Hosted by Naomi McCann from Seafish, our speaker was David Craik – Managing Director, Bright Signals.

21 ways to innovate at speed during Covid

art.
In a year for the books, 2020 has challenged us all to pivot at pace. With change comes the potential for growth - and during lockdown...

Under the Spotlight with Sir Geoff Palmer

sirgeoff

Marketing Society Director Graeme Atha welcomed Sir Geoff Palmer under the spotlight to discuss how being honest about the ways

The Power of Collaboration review

collab
“Collaboration is the key to our longevity and our ability to deal with the challenges thrown at us”.

Table of 8: Session 1

]

As Asia cautiously starts to gear up – albeit with social distancing and other health practices in place – the

Table of 8: Session 3

f

TABLE of 8  - Third Week Topics of Discussion and Key Takeaways. 

The current situation with Covid-19 forced us all

Horizons, behaviour and bias — a global conversation

h
For part three of our Global Conversations series, we brought leading marketers from each of our global hubs together...

Act with audacity

#blm
It was a bittersweet affair for the third instalment in our global conversation series, as we said goodbye to our outgoing Chief Executive, Gemma Greaves.

How CMOs Cultivate Empathy

computer

In recent weeks, I’ve hosted dozens of CMOs and marketing leaders on virtual panels discussing leadership in the presence of

Under the Spotlight with Paul Graham

moet
Paul’s career has spanned working for Versace and Burberry after founding his own agency whose client list included Umbro, Diesel, Skype and Sony.

A global conversation: customers at the heart

global
Gemma Greaves facilitated an excellent Global Conversation: People First, Humanity at the Heart of Business with marketing leaders from Asia, the Middle East, Europe...

"Keep Calm and Innovate” webinar with Orit Wolf

d
Orit Wolf is a talented pianist. She is an accomplished business consultant. A TED-level speaker. And it shows when you realise that you’ve been sitting at your desk for an hour and it feels like a quarter of that. Tempus fugit.