The Marketing Society Scotland Council has developed a new vision for 2019 and beyond – to build a vibrant marketing
Star Awards 2019: Results
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Gun control and inclusion - Cannes Lions 2019
Shazia Ginai, CEO of Neuro-Insight UK writes about her experience at Cannes Lions 2019
Dubai uncomfortable breakfast
Afterall the key to the success of any organization, lies with it’s people, hence making sure that your company has the right calibre, is crucial for the future of the organization.
Discussing the role of the new CMO
CMOs who are cutting through the negativity surrounding the future relevance of a CMO, are uniting their businesses...
Leading with Talent
It seems like there’s never been a more precarious time to be a CMO. While average tenure has increased in
Data and instinct
The day had been in the Dentsu Aegis Strategy team’s diary for some time – Les Binet was arriving on
Personalization: Fact or Friction
It’s time to examine why personalization remains mostly a fantasy. And ask ourselves, is it even a good idea in the first place?
5 takeaways from Programmatic Pioneers
While in-housing continues to be a bold and brave move for any brand, we’re seeing strong solidarity...
10 things we learned from our lunch with MiQ
At a recent lunch, hosted in partnership with our friends at MiQ, we brought together some of our senior
Do we really care?
'Life is not about managing your time but managing your energy' and it’s abundantly clear where Pauls’ energy lies. He has
Will you leave the world a better place than you found it?
An invitation to a no-holds-barred conversation with Paul Polman was always going to be an illuminating evening… and he didn’t
Is our purpose fit for purpose?
Inspiring bolder leadership has been a rallying call from the Marketing Society for some time now. But my goodness, can
Uncomfortable Breakfast on Leading with Talent
The New York Hub of The Marketing Society held a compelling Uncomfortable Breakfast Leading with Talent at SAP”s stellar offices in the Hudson Yards.
Future Leaders with Wire
The Marketing Society Scotland’s Future Leaders assembled at the Glasgow office of Wire to hear from the company’s founders, Pam
Industry Insights with Brand Scotland
Cat Leaver, the Director of Brand Scotland, collaborates with several government departments. The hugely successful “Scotland is open. Scotland is
Go Big or Go Home
Kevin Chesters has just got back from the annual TED Conference in Vancouver. He's been asked a few times what it’s like and what he gets out of it...
What is empathy without human contact?
SXSW. It’s often seen as the holy grail of adland conferences with two weeks full of tech, music, film, experiences and endless margaritas under the Austin sunshine.
Are marketers the new CEOs?
Morgan Fitzsimons, listening to Just Eat's interim CEO Peter Duffy, shares her key outtakes on what an ex-CMO can bring to the role of CEO.
CEO conversation with Peter Duffy
Mark Runacus, co-founder of Wax/On reviews our CEO conversation with Peter Duffy, interim Chief Executive, JustEat.
Brave Leaders discussing business growth
In February the Society hosted an exclusive dinner in partnership with Accenture, hearing a sneak peek preview of their new global CMO research.