Ricardo Fort

In this role, Ricardo leads the Company’s global portfolio of sponsorships, partnerships and events, including the ones with the International Olympic Committee, FIFA, UEFA, the Special Olympics, athletes, McLaren F1 team, record labels, movie studios, the gaming industry and other worldwide sports and entertainment properties.

His team is also responsible for the global hospitality programs and for building Company-wide capabilities in the areas of sports and entertainment.

Prior to this role, Ricardo was the SVP of Global Brand, Product & Sponsorship Marketing at Visa for 4 years based in San Francisco, CA. He was responsible for all global consumer marketing initiatives including branding, advertising, digital, design and sponsorships.

Before Visa, Ricardo worked as Global Marketing Director for the dairy category at the Group Danone, based in Paris.

For the previous 12 years, he also held several Marketing roles at Coca-Cola Company, including Business Unit Marketing VP in India and SW Asia, Business Unit Marketing Director in Brazil, and Director of Global Sports Marketing in Atlanta. Ricardo graduated with a Bachelor of Civil Engineering from Escola Politécnica da Universidade de São Paulo and has a Master of Business Administration from Fundação Getúlio Vargas, both in Brazil. He is married and a father of two teenage girls.