Richard Bordenave

CEO, BVA Nudge Unit Singapore

Biography coming soon

Rituals are co-created from the bottom up: brands can only create the conditions, trigger the situation, and encourage the movement.
Beyond product re-engineering, brands require consumers to take action to accelerate the change.
BVA Nudge Unit Singapore's CEO, Richard Bordenave, looks to the experiential reality coming out of China and new spaces brands