Ryan Dunlop

Ryan Dunlop is a leading media strategist and Strategic Marketing Leader whose career bridges the worlds of media innovation and aviation discipline. With a proven record of guiding high-performing teams and delivering major, multi-platform campaigns across multiple sectors, Ryan brings a distinctive combination of analytical precision, creative insight, and operational excellence.

He serves on the advisory board of The Marketing Society as well as the IAB Steering Group on Advertising Regulation and Standards to the UK Government’s Department for Culture, Media & Sport (DCMS), helping shape policy and ensure responsible, future-focused digital advertising practices.

As a qualified pilot, Ryan draws on aviation principles of situational awareness, structured decision-making and calm leadership under pressure to inform his strategic approach. This unique background enables him to navigate complex, fast-evolving media landscapes with clarity and confidence, while inspiring teams to consistently raise the bar.

Ryan’s professional interests centre on data-driven marketing methodologies, consumer behaviour, and the evolving dynamics of content consumption through experiences and journeys. He is passionate about unlocking new opportunities at the intersection of technology, creativity, and human insight.