Sara Holt
Chief Marketing Officer, Center Parcs UK & Ireland
Sara Holt is Chief Marketing Officer at Center Parcs UK & Ireland, where she leads brand marketing, digital marketing, e-commerce, corporate communications and PR.
Sara has extensive experience building some of the UK’s best-known entertainment and leisure brands. Before joining Center Parcs in 2025, she was UK and Europe Group Sales and Marketing Director at Merlin Entertainments, overseeing brands including Alton Towers, The London Eye, Thorpe Park and SEA LIFE. Her previous roles include Digital Marketing Director at LEGO and senior marketing positions at BBC Worldwide and Global Media.
Sara is a Fellow of The Marketing Academy and has been recognised by Marketing Week as one of the UK’s Top 100 Most Effective Marketers for five consecutive years. She is also an active champion of inclusion and diversity and mentors aspiring marketing leaders.
