Sean Singleton

Partner, Unofficial Partner

Sean Singleton is the Co-Founder and Publisher of Unofficial Partner - the influential sports business podcast company.  

Sean is an innovative, energetic and entrepreneurial media executive with 15+ years’ success in driving business growth. He started his career in magazines, where he was the publisher of SHOOT, World Soccer, Rugby World and Golf Monthly.

Sean founded and ran award winning digital agency, Skive, for 11 years which worked with many sports clients. Following that Sean set up his own digital consultancy working with The Telegraph and Wall Street Journal. Before setting up Unofficial Partner, he was the Managing Director for 5 years of the official UK digital agency for Mercedes-Benz.  Sean has been a speaker at digital/marketing conferences as well as being a regular contributor to the Marketing Society blog for many years.  

Many industries were hit hard by the global lockdown caused by Covid19, but live sport has been especially decimated.
Sean Singleton, Publisher at Unofficial Partner, questions the impact of the global shutdown on brands’ relationship with gaming.
Publisher at Unofficial Partner, Sean Singleton, asks, should brands care about esports? Hint: yes. And offers some ways they can

Have you heard? Brave is the new black.