Shadi Kandil
General Manager, Global Business Solutions, Middle East, Turkey, Africa, Central and South Asia , TikTok
Shadi leads TikTok’s Global Business Solutions for the Middle East, Turkey, Africa, Pakistan, Central & South Asia, drawing on over two decades of transformational leadership and business excellence in top marketing services organizations.
Previously, as CEO of IPG MEDIABRANDS in METAP, Shadi steered a critical digital transformation program, aligning the organization with the demands of a data-driven communication era and setting the group on a path to sustainable growth. He maintains a strong connection with the startup ecosystem, having served on the board of the Montreal-based analytics startup Semeon Inc., and continues to advise founders on matters relating to fundraising, positioning and corporate governance.
A lifelong learner, Shadi is currently pursuing a Doctorate in Business Administration at Bocconi School of Management. His research interests center on the future of work and the role leaders play in steering their organizations to success.
