Shamia Abdul Aziz

Shamia Abdul Aziz is an award-winning marketing leader with over 23 years of experience across the travel, tourism, aviation, luxury hospitality, and destination marketing sectors. Renowned for her strategic vision and ability to elevate global brands, she has led high-impact marketing and communications for some of the region’s most iconic organizations, including Atlantis The Palm, Abu Dhabi Tourism 365 – ADNEC Group, Dubai Parks and Resorts, Sofitel Dubai The Palm, and the ultra-luxury One&Only Royal Mirage.

Throughout her career, Shamia has been instrumental in launching and managing destination campaigns and delivered transformative results-driving revenue growth, increasing market share, and shaping distinctive brand narratives that resonate with diverse audiences across the GCC, Europe, and Asia. 

She has earned industry-wide recognition, including being named ‘Marketing & PR Person of the Year’ at the Hotelier Middle East Awards 2020, and leading her teams to win multiple regional and international accolades for excellence in hospitality marketing.

Deeply passionate about storytelling, brand building, and creating meaningful guest experiences, Shamia combines creativity with commercial intelligence, leveraging digital innovation, partnerships, and insights-driven strategy. Her expertise spans luxury brand positioning, integrated marketing, PR, content creation, influencer collaborations, and major event activations.

Today, Shamia continues to champion marketing excellence in the region, contributing her voice, expertise, and leadership to elevate industry standards and inspire the next generation of marketers.