Sharon Peters

Executive Vice President, Chief Marketing Officer, Charter Communications. 

Marketing Seamless Connectivity and Entertainment. Sharon Peters creates impactful marketing initiatives that build relationships with new and existing customers that promise to
deliver exceptional customer experiences. Named Executive Vice President and Chief Marketing Officer in 2022, Sharon leads
all aspects of the Company’s marketing and brand strategy, all B2B and B2C marketing and advertising campaigns, customer
insights and research, media planning, and content and creative for Spectrum residential, Spectrum Business and Spectrum
Community Solutions audiences.

In 2024, Sharon led the development and launch of Life Unlimited, the refreshed Spectrum brand platform that encourages
customers to dream bigger and do more with their Spectrum products. Introduced alongside the Company’s industry-first
Customer Commitment, Life Unlimited was a fundamental shift in how Spectrum uses reliable Seamless Connectivity to create
unlimited opportunities for all its customers. Building on that platform, Sharon and her team have continued to drive brand
affinity with new national campaigns highlighting the key role Spectrum’s Fiber Broadband Network plays in customers’ lives
from coast-to-coast and high-impact sponsorships that deepen the Company’s connection to local communities.
As Spectrum embraces a hybrid video distribution model and includes Seamless Entertainment apps in its video packages,
Sharon drives marketing efforts that highlight the differentiated value and cost savings for Spectrum customers. She has
also led the marketing rollouts of industry-leading video services and products, including Xumo Stream Box, to deliver more
flexibility and choice to the Company’s video customers, and offerings that incentivize bundled connectivity.
Leading marketing efforts since the launch of Spectrum Mobile in 2018, Sharon has continued to shape its success with
campaigns emphasizing the value and benefits customers receive when bundling Spectrum Mobile with Spectrum Internet.
Whether using partnerships with popular social media influencers or addressable TV ads to reach customers where they are,
Sharon crafts resonant and persuasive messages.
Sharon joined Spectrum in 2016 as Group Vice President, Marketing, and played a key role in launching the Spectrum brand
following the Company’s transactions with Time Warner Cable and Bright House Networks. She was promoted to Senior Vice
President, Marketing in 2020 and assumed her current role two years later.
“We’re redefining what a connectivity company is
by leading with a customer-first mindset.”
Sharon’s Early Career
Sharon got her start as an intern at Cablevision Systems Corporation’s (now Altice USA) SportsChannel. In nearly two decades with
Cablevision, Sharon held increasingly senior positions, ultimately serving as Vice President of Media and Original Programming.
More About Sharon
Sharon is an active member of the Cable & Telecommunications Association for Marketing (CTAM) Board of Directors and serves
as Secretary of CTAM’s Executive Committee. Her professional achievements have earned her numerous accolades, including
being named a 2023 Wonder Woman by Multichannel News and one of Cablefax’s Most Powerful Women from 2020 to 2025.
Sharon received a bachelor’s degree in communications from Villanova University and an executive management certificate
from New York University.