Sheila Hooper

Sheila is a Marketing and transformation leader. She creates, develops and delivers customer centric propositions, experiences and communications that glue customers and brands together across every channel to sustain and grow the business.

An expert in loyalty and CRM, brand and marketing strategy, planning and implementation, performance marketing, marketing operations and digital marketing. Designed, developed and delivered loyalty programmes for Shell, Sainsbury's, B&Q, Homebase, Selfridges and Hammerson and led loyalty strategy for Barclays.

She leads, shapes and lands change driven by the customer, innovation, market conditions and commercial requirements.
Wide and deep experience with significant P&L accountability in diverse sectors; retail, financial services, PE, NFP, marketing services, membership, sustainability, energy and education in UK and global companies. Well-versed in FCA, GDPR and other regulatory environments. Inspirational leader and team builder, flexible, curious, collaborative and effective influencer with highly developed stakeholder management, persuasive and communication skills. Delivers with energy, enthusiasm, integrity and collaboration.