Steven Melford

The Forge is an insight-led strategy consultancy.

We use insight to efficiently and effectively develop strategies for profitable growth across a range of consumer & customer-driven business challenges.

We work on the following types of project: 

- Exploring future opportunities for growth
- Creating models for behaviour change
- Building category and market understanding
- Defining consumer and customer-led strategies
- Making commercial sense of trends and change
- Designing market segmentation

Everyone at the Forge is a director because an exclusively senior team means we can work differently to other agencies; our time is only spent on projects working with clients.

We create powerful and insightful perspectives on the world by more effectively drawing together existing and emerging sources of information. Genuine insight is created by applying effort and inspiration to those sources; merging them together to reveal true opportunities for driving action.

All of our projects are bespoke and all have flexibility built into them from the start, but on every one we will ensure we extract maximum value from what you already know.

Since 2013 we’ve been fortunate to work on some incredible challenges with some of the world’s best businesses. This includes Unilever, Tesco, J&J, Zurich, Pepsi, Pernod and Samsung.

THE FORGE. IT'S IN OUR NAME:

(v) To create something strong, enduring and successful
(v) To move ahead with increased speed and effectiveness
(v) To bring into being through concentrated effort