In this three-part series, we look at how behavioural science can help build understanding, empathy and connection to the struggling consumer in 2023

​​​​​​​Crawford Hollingworth, Liz Barker and Katinka Duewel take a step back to look at some of the common errors behavioural practitioners can often make when trying to solve different behavioural challenges. 

The New Year is inevitably accompanied by the desire or motivation to cease or initiate certain behaviours. But we all know how quickly good intentions can fall by the wayside.

The rising cost of living and recession is already changing financial habits and pushing consumers to find new ways to manage and make their money go further.

How getting people excited reduces anxiety and can encourage them to enact new behaviours. Like buying your brand for the first time.

The UK is often accused of thinking itself exceptional, but maybe it's onto something...

Rituals are co-created from the bottom up: brands can only create the conditions, trigger the situation, and encourage the movement.

Beyond product re-engineering, brands require consumers to take action to accelerate the change.

Is it possible to build and shape a better world, with greater empathy and human connection?

As behavioural scientist and expert on habits BJ Fogg says “If you pick the right small behaviour, and sequence it right, then you won’t have to motivate yourself to have it grow.