copywriting

AI and Copywriting: embracing the benefits

In the field of digital creative, the last frontier for AI is copy. For writers, this means we can scale our craft to meet the ever-growing demand of personalization.
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Welcome back?

The signage you create for the return to work will determine your business’ success in the coming year.
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When brands’ language reveals their darker sides

CEO and ‘Head of Voices’ at Verbal Identity, Chris West, takes a look at the language of banks – the traditional and the challengers - revealing how they use language...
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