creativity

Creativity: A Luxury of the Successful or the Essential Solution in Crisis?

L’Oréal SAPMENA Region Chief Marketing & Digital Officer and The Marketing Society, Singapore Board Member, Lex Bradshaw-Zanger breaks down marketing creativity in today's world concluding in challenging times we need to remain open to reinventing what creativity truly means.
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Now is the Time for Creativity!

In high-pressure times when fear of failure can stifle creativity, organisations should foster creative culture by encouraging experimental thinking and championing those who push for unconventional approaches, explains Publicis Groupe's Amrita Randhawa as part of The Creativity Crisis Challenge series.
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Creative. To be or ever to be.

Amid rapid technological change, human qualities of authenticity, empathy and purpose remain the most valuable aspects of creativity, writes Vidya Manmohan, Founder of V4Good, advocating for meaningful work that respects craft and builds lasting positive impact.
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Making the case for creativity in a changing world

As part of our The Creativity Crisis Challenge series, Paul Coxhill urges brands to embed creativity across the entire business and shares the behaviours of those that are already doing this and as a result, are engaging more customers and driving growth.
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Unblocking Our Energy for Marketing Success

Energy is the lifeblood of creativity. Only when we understand what to do to shift our energy when it feels stuck, can we think differently about marketing challenges and find breakthrough solutions.
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THE PERFECT CREATIVE HEIST: How to Get the Best Out of Your Creative Agency When Times Are Tough

Tough times don’t have to mean boring, generic campaigns, with the right team in place, a clear brief and proactive collaboration, you can still pull off a creative heist.
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The Future is Asian Creativity

Golin Asia Pacific's Darren Burns on why the spotlight at Cannes Lions shone firmly on Asia's creative power, from Indian Railways' Lucky Yatra to Singapore's Vaseline Verified, Asian brands are using creativity as a force multiplier.
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When Don Draper Met the Modern Marketing Machine: Creativity in the Age of Pace and Scale

As Lex Bradshaw-Zanger captured perfectly from our recent Cannes Lions Unpacked event in Singapore: "Marketing hasn't changed, but marketers must." The pace and scale have transformed dramatically, but the core remains rooted in consistent storytelling and strong creative platforms
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Why Cannes Lions 2025 Revealed Marketing's New Power Players

The lights dimmed at Cannes Lions 2025, but the revelations from this year's festival continue to illuminate a fundamental shift in how great marketing actually works. Highlights from our Cannes Lions Unpacked session in Singapore.
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Where Creativity Meets Impact: Meta Announces Reels Awards for Southeast Asia

The Meta Reels Impact Awards 2025 celebrate the most creative and impactful Reels campaigns across Southeast Asia and emerging markets. Open to brands, agencies, and creators, the awards recognise work that drives real business results through standout creativity.
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