Sadly, even today, when you brief a lot of agencies, what you get back is a 30-second script. Not an idea. A script which is, in time, forcefully re-shaped, re-sized, blown up or cut down to fit whatever hole the media plan requires.

In a year for the books, 2020 has challenged us all to pivot at pace. With change comes the potential for growth - and during lockdown...

There are patterns to creative processes. One of the patterns that people who study creativity observe is that there is always a discontinuity...

Creativity is a skill that can be nurtured and developed and is useful in a multitude of capacities