A day of inspiration, learning, and illumination. UAE Board Member Marwa Kaabour reviews our 2023 Conference

Perceptions of time matter more than time itself. Reducing how much of your customer’s time you’re perceived as wasting should be your CX priority.

Learn how to revolutionise your advertising strategy by keeping it simple and contextual. Paul Wright, Head of Uber Advertising, UK and Ireland, shares how Uber...

When it comes to AI, where are the opportunities to truly transform and elevate value in how customers experience a brand?

Part three in our series: How marketers can adapt strategies to reassure customers craving certainty and more stability

Part two in our series: People are struggling to navigate their costs and spending, what does this mean for marketers?

In this three-part series, we look at how behavioural science can help build understanding, empathy and connection to the struggling consumer in 2023

“How can organisations treat people as citizens, not just as consumers? How can organisations invite people into their agency and creativity to shape the world...

While the travel industry is greeted with sentiments of positive recovery, there is, however, a small catch. Fuelled by the pandemic and the digital acceleration that came along with it, there has been a dramatic shift in travellers’ expectations.

The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia.