The success of Evri is proof of the transformative power of a redesign - particularly one which emphasises simplicity, and doesn’t get in its own way. Design Bridge and Partners' Matt Boffey takes a look at what the brand got right.

Don't dread sustainability initiatives as profit sappers, seen them as an opportunity to enhance the bottom line. The job at hand? Finding focus.

While the popularity of esports remains strong, its growth has started to plateau. To keep thriving it must continuously innovate and improve product quality.

As more brands adopt AI they will need to identify the best ways to track and monitor its effectiveness,​​​​​​​ while marketers must navigate the personalisation paradox