Innovation

Travel 2.0: We’ve returned to the skies…now what?

While the travel industry is greeted with sentiments of positive recovery, there is, however, a small catch. Fuelled by the pandemic and the digital acceleration that came along with it, there has been a dramatic shift in travellers’ expectations.
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The Round Up: Thinkbox research 2022

From the most comprehensive look at BVOD advertising yet to our deep dive into the world of attention research to find out whether measurement is on the right track. ‘The Round Up’ brings together all of Thinkbox’s research studies from the last year in one place.
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Learn How to Make It in Marketing

After interviewing the best and brightest minds in the industry during hundreds of episodes of the Shiny New Object Podcast, Automated Creative have put together an essential guide to succeeding in marketing for newcomers.
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Breaking down silos between digital and traditional media with Google's Ben Wise

In this special 200th episode of the Shiny New Object Podcast, Google Canada's Ben Wise shares his insights into successful marketing innovation. He explains why...
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How Formula 1 is winning the digital content race

Ahead of lights out on a new season of Formula One, Jade Wood, CSM’s Group Marketing and Events Manager, takes a closer look at the equally fast and thrilling digital content race.
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Eight marketing trends every marketer needs to know in 2023

Marketers face a challenging year ahead but they have the best chance of spotting opportunities and maximising media spend if they understand the shifting trends within the industry and how customers are responding to changing circumstances.
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Why purpose driven marketing is essential for brand survival in today's evolved marketing landscape

Kavita Yadav, Genpact's Assistant Vice President for Marketing and Communications, is reminding brands that the key to standing out and building loyalty is purpose driven...
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Purpose Disruptors - What agencies can do when agencies have agency

“Incremental change isn’t going to work. It's time to move now from shallow small change to systemic change at speed.” What a way to...
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Unlock the Secrets of Experiential Ecommerce with Citi AVP - Marketing Varun Ravichandran

Step inside the marketing strategies of Citi's Varun Ravichandran and discover how to turn your customers into enthusiastic members of your brand story. Get creative...
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Make sustainable, diversity-driven advertising a reality with technology

With issues such as climate change, racial inequality, and corporate good being thrust into the limelight, it’s time that brands start listening to their audience.
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