While 85% of the C-suite say transformation is essential, they are less certain about whether they are taking the right steps. EY share Four key actions CMOs can take.

Will AI content creation tools render writers and creators obsolete? And how does the rise of AI compete with the increase in the creator economy...

As gaming becomes a bigger part of everyone's lives, high-end fashion brands have access to an even bigger audience that's looking to enhance their virtual...

Mars' Global Digital Marketing Lead, Mohit Arora, tells us how brands can deal with the ever increasing number of tech options and platforms when developing...

To drive growth, brands need to be meaningful and different - innovation is at the heart of this. In this episode, Kantar's Nicki Morley, Head...

How do advances in technology and the development of a new era of the Internet impact on marketing strategy? Hear from the Vice President of...

As CMO for Digital Transformation and E-Commerce Acceleration at L'Oréal, Anna Musikhina has many interesting insights into where digital marketing is headed. Virtual goods are...

According to Claire, as audiences become more aware of their impact on the world and more focused on purpose, brands need to follow suit if...

Barney Worfolk Smith thinks start-ups get it wrong when they let their go-to-market process become diluted as they grow. Thinking, planning and doing all need...

E-commerce reached the point of no return during the pandemic, as millions of once-hesitant consumers discovered the convenience of online shopping and never looked back...