Innovation

The Marketing Society UAE Awards 2024

Announcing The Marketing Society UAE Awards for 2024 shortlist
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Balancing the basics & transformation in data driven marketing

Find out why Foundation & Transformation together move the needle for data driven marketers, from Global VP Digital & e-Commerce of Mars Pet Nutrition, Christina...
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Ethical Attention: Can Marketing Avoid Fueling Digital Addiction?

We hear from Toby Hutchins, Head of Strategy at EssenceMediacom, about digital addiction and how marketing can help.
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Switching from radio to digital through favourite content

Driving radio listeners to digital content is easy if you understand their drivers. For Idil Cakim, Senior Vice President, Research and Insights at Audacy, Inc...
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Shake It Up: How Valspar's bold approach revolutionises paint mixing

By Neil Walker, Creative Director at Dentsu Creative.
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AI & Content Creation for All Marketers

Bimbo Bakeries USA's Senior Director of Media, Analytics and Content, Marie Casimir Fallon, believes in the power of AI to boost capabilities for low-budget marketing...
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B2B Marketing Innovation For Future Creative Success

Uber for Business' Marketing Director for EMEA & APAC, Victoria Kerr, shares why she believes B2B marketing is capitalising on B2C innovations to become more...
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Uncover channel-less marketing for better audience targeting

In the latest episode of the Shiny New Object podcast, Natalia Horvath, former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo, explores...
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AI for Humanity

Jeanne advocates for humans to cultivate kindness and wisdom so that we can guide the development of AI systems to scale and amplify positive human values
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Marketing, AI, and globalised points of view

For Grant McKenzie, CMO of Asahi Europe & International, AI is a ticket to getting “back to the good stuff” in marketing. It enables day-to-day...
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