Innovation
Why the Gaming Audience is a Great Target for Digital Marketers
Meta's Tim Lion is Head of EMEA Gaming Marketing, Global Brand & Programs, Facebook Gaming - so he knows that gamers are a great target...
Listen Now
Generative AI and dynamic marketing
Marketers who embrace generative AI as a tool for reducing "busy work", being more creative, and testing and perfecting their messaging have a lot to...
Listen Now
An audio revolution in digital marketing
For digital marketers, audio isn't just a cheaper channel. The impact of audio in our lives is bigger than ever, according to Spotify's Head of...
Listen Now
Is Threads the right place for my brand?
With the initial buzz of Meta’s Threads already showing signs of slowing down, it’s an ideal time to take a look at the role of your social media.
Read Now
Can Marketing Save the Planet - Ep: 62 The Green Guides - Tackling the social and environmental challenges we face - with Laura Brett, VP, BBB National Programs’ National Advertising Division, NY.
“Building a culture of trust around green claims is the most important thing marketers, business and brands should be doing, using advertising self- regulation as...
Listen Now
Boost AI effectiveness in marketing thanks to curation, with Mars' Jeric Griffin
AI-driven marketing may save you time, but does it benefit your creative output? Mars Petcare Performance Marketing Manager, Jeric Griffin, shares how automation without curation...
Listen Now
Does Apple have a vision for mixed reality?
In six months, we will see the release of Apple’s Vision Pro. No doubt it will open the gateway to mixed reality. It will change the way we interact with virtual worlds and could make this technology mainstream.
Read Now
Playing the long game in B2B marketing with TÜV SÜD's Kristin Sinclair
Discover the secrets to thriving in B2B marketing with insights from Kristin Sinclair, Performance Marketing Manager at TÜV SÜD. Join the Shiny New Object Podcast...
Listen Now
How Unreal Engine can be a brands' stepping stone to the Metaverse
The Metaverse - what really is it? It’s fine, you can ask that. It doesn't actually currently exist. Not properly. Let's explore that
Read Now
Data Science, AI & the Future of Marketing
GE Healthcare's Director of Omnichannel Strategy, Amit Thard, joins the Shiny New Object podcast for a second time to talk about the benefits that AI...
Listen Now