Innovation
Returning to the Big Ideas in Marketing
                        Qaiser Bachani, Consumer Experience Lead, Europe & Global Brands at Mondelēz International, talks about the resurgence of the Big Ideas in marketing. As we can...
                            
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          At the heart of being a changemaker
                        The great thing about putting together a handful of the industry’s best is that, despite everyone having experienced a somewhat volatile year, the consensus was - in uncertainty, there is opportunity. 
                            
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          The Changemakers Illuminate Conference, Dubai
                        A day of inspiration, learning, and illumination. UAE Board Member Marwa Kaabour reviews our 2023 Conference
                            
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          How Tech is Changing Marketing
                        It’s no secret that technology is the ever-evolving frontier of the marketing industry. But how can marketers keep pace with the sheer speed and scale of change?
                            
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          The magnificent 7 power skills you need to win with AI: Episode 3
                        This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes more advanced...
                            
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          The magnificent 7 power skills you need to win with AI: Episode 2
                        This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes more advanced...
                            
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          Harnessing Generative AI in Marketing with Cautious Optimism
                        After an illustrious career at Procter & Gamble, Gerry D'Angelo has seen a lot of marketing innovation mistakes. From the way the industry handled the...
                            
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          The magnificent 7 power skills you need to win with AI: Episode 1
                        This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes more advanced...
                            
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          How technology tamed the killer creative
                        In this article Chris highlights the current golden age of creativity, emphasising that creativity is not about commerce but about making the invisible visible and producing original ideas.
                            
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          Why the Gaming Audience is a Great Target for Digital Marketers
                        Meta's Tim Lion is Head of EMEA Gaming Marketing, Global Brand & Programs, Facebook Gaming - so he knows that gamers are a great target...
                            
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